Read below to find out more about my experience in data analytics across several platforms and techniques.
B2B Marketing Analytics (Tableau Analytics Studio)
Implemented Tableau Analytics Studio from Pardot/Salesforce in order to report on Leads/opps pipeline for all marketing qualified leads (MQLs) through digital channels: email, organic search, and PPC.
PPC (Google Ads)
Managed monthly and quarterly Google Ads performance for SaaS and management consulting firms for up to $300k yearly budget.
Google Looker Studio
Built real-time reports integrating Google Ads, Google Analytics and Linkedin Ads data. Created on a monthly or quarterly basis based on team or consultants needs. Recommended marketing strategy based on results.
Hubspot
Built email nurture campaigns, manage workflows, send newsletters, built custom dashboards to track email performance, launch a/b test programs.
Excel reports
ETL data points from multiple CRMs and created spreadsheets and pivot tables to present data easily and effectively.
Forecasting & Projections
Created a forecasting model to project funding profits on 6 segments of current customer audience.
Parse.ly
Created templated views for different team members for blog content, different countries, etc, and shared with broader team user behavior across alll 400k yearly visitors.
